BEST Consulting views the economy, the environment and society as related entities. We strive to identify win-win situations. We believe that sustainable materials, technologies and products will eventually allow growth beyond a level which would be attainable using fossil resources and an economy based on scarcity. We believe CSR can be an enormous corporate advantage; it can be used to create economic advantages. CSR is also able to turn threats into opportunities; like regulations, public opinion and customer awareness.

We believe that the “old ways” of doing business are called “old” for a reason. Corporate giants which invest in sustainable innovation do so for a reason; they believe it will allow them to survive and grow when resource prices, customer awareness or regulations start to threaten the survival of their conservative industry competitors.

We think that the “Story of Stuff” explains the environmental problem of our consumer economy in a simple and effective way. We think that “green economy” theories (like: Natural Capitalism, Biomimicry, and Cradle-to-Cradle (C2C)) are inspiring. We think that the best practice is not to use a single method or theory, but to combine the best of all.